Mergers & acquisitions · Completed deal · Buy-side advisory

Lindab acquires Liftasud: building distribution strength through acquisition

How the European ventilation leader brought a French HVAC and acoustics distributor into the group — the need, the approach, the stakes and the macroeconomic reading of a successful cross-border acquisition.

+50%
increase in Lindab's sales in France following the deal
≈ EUR 25 million
target revenue · 55 employees
6
Liftasud sites in France, headquartered in Torcy
2022
year the deal was completed
The acquirer

Lindab, a European benchmark in ventilation

Founded in 1959 in Båstad, Sweden, Lindab is one of Europe's leading ventilation companies: the group develops, manufactures and distributes products and systems for energy-efficient ventilation and a healthy indoor climate. Listed on Nasdaq Stockholm, it reported revenue of SEK 9,648 million in 2021 — around EUR 900 million — and operates in some twenty countries, with Western Europe alone accounting for almost 42% of its revenue. Its growth strategy has long relied on serial acquisitions: acquired companies continue to trade under their own brand, while drawing on the group's sales network, purchasing and central resources.

AIRFLOW SILENCER ACOUSTIC COMFORT
The target's core expertise: acoustic attenuation in ventilation ductwork
L Lindab Ventilation & indoor climate — Sweden, ≈ 20 countries lindab.fr · lindabgroup.com
Li Liftasud HVAC, insulation & acoustics distribution — Torcy, 6 sites in France liftasud.fr
The seller

Liftasud, a Paris-region specialist in HVAC and acoustics

Based in Torcy, in the Paris region, Liftasud is a multi-specialist HVAC distributor: it supplies installers with ventilation ductwork, heating and air-conditioning equipment and thermal insulation solutions through a network of six sites covering France. With revenue of around EUR 25 million and 55 employees, it has built a particular reputation in a demanding field: acoustics and silencers for air-distribution systems, a rare technical skill that building regulations make more sought-after every year. A family business jointly run by Julien Brunel, Chairman, and Valérie Brunel, Finance and Administration Director — both co-owners — it continues to grow within the Lindab group while keeping its brand, its commercial autonomy and its management team.

Deal visibility

What the press said

The deal was announced publicly on 13 September 2022 and picked up by the building and distribution trade press. An overview of the main publications:

Official press release · Lindab Group13 September 2022 Lindab increases sales in France by 50 percent through acquisition of Liftasud

The group announced a strengthening of its French operations: the acquisition extends its distribution network, particularly in the Paris region, and brings recognised expertise in silencers for ventilation systems. The deal, financed from the group's own funds, was expected to increase Lindab's sales in France by around 50%. Liftasud's management remains in charge of the business within the group.

Le Bâtiment PerformantSeptember 2022 Lindab France rachète le distributeur Liftasud (Lindab France buys distributor Liftasud)

The trade press details the target's profile: a multi-specialist distributor of heating, ventilation, air conditioning and thermal insulation, headquartered in Torcy in the Paris region and operating six sites in France. The article highlights Liftasud's particular expertise in acoustics and in reducing the noise of technical equipment, and the fact that Julien and Valérie Brunel remain at the head of the company.

Zepros NégoceSeptember 2022 Le suédois Lindab rachète le francilien Liftasud (Sweden's Lindab buys Paris-region Liftasud)

The distribution press places the deal within the Swedish manufacturer's overall strategy: a methodical expansion across Western Europe through successive acquisitions, in which acquired companies keep their brand and operational autonomy while benefiting from group resources — and Lindab's entry into French distribution, bringing an increase of around 50% in its sales in France.

What was at stake

Why this acquisition, and why this target

For Lindab, the stakes went beyond size: the French ventilation market is one of the largest in Europe, and the group — first and foremost a manufacturer — wanted direct access to end customers through distribution. Acquiring Liftasud meant densifying its commercial coverage in a single move, especially in the Paris region, securing a sales channel for group products and adding around 50% to its revenue in France. It was also a choice of continuity typical of successful SME transfers: the co-owner managers, Julien and Valérie Brunel, remain at the head of the business, preserving customer relationships and the team's know-how.

MANUFACTURER LINDAB DISTRIBUTION · 6 BRANCHES LIFTASUD SPECIFIERS HVAC INSTALLERS
The strategic stake: reaching the installer channel through the distribution network

On the target side, Liftasud is no ordinary distributor. A multi-specialist in HVAC — ventilation ductwork, heating, air conditioning, thermal insulation — the 55-employee company has above all built a rare competence in acoustics and silencers for technical equipment, a field whose importance grows with regulatory requirements and expectations of indoor comfort. “Liftasud has for years developed this know-how in acoustics,” the group's President, Ola Ringdahl, noted at the time of the announcement. It was precisely this speciality, as much as the six-site network, that made the company an unusual target.

The macroeconomic reading

A deal at the heart of the energy transition in buildings

This acquisition illustrates an underlying trend: the consolidation of the European HVAC market, driven by the energy renovation of buildings, tighter environmental regulation and new attention to indoor air quality. High-performance ventilation is no longer a second-tier technical topic — it is a regulatory, health and energy issue, and manufacturers in the sector are integrating distribution to capture more value and get closer to customers.

The deal also shows how attractive French SMEs are to European industrial groups: a cross-border business transfer — a listed Swedish group acquiring a family business from the Paris region — financed from own funds, with management and local jobs retained. For the ecosystem, it is the virtuous scenario of growth by acquisition: the target gains access to an international group's purchasing and network, and the acquirer gains a local position it would have taken years to build alone.

BÅSTAD · SWEDEN LINDAB GROUP TORCY · FRANCE LIFTASUD ACQUISITION 2022
A cross-border transfer: a listed Swedish group takes over a family-owned SME from the Paris region
The adviser's role

Collaboration Capital's added value as buy-side adviser

On this deal, Collaboration Capital acted as buy-side adviser. A growth-by-acquisition mandate of this kind plays out in four stages, and the quality of the final outcome — the right target, on the right terms, with a successful transition — depends on the rigour brought to each of them.

I

A clear understanding of the mandate

Everything starts with precise scoping with the acquirer, and in HVAC this scoping is highly specific: understanding that a ventilation manufacturer is not looking for a generic distributor, but for access to the HVAC installer channel — the real specifier in the sector — in a French market driven by energy renovation and new regulatory requirements for buildings. The brief incorporates criteria specific to technical distribution: branch network density and catchment areas, product mix (ductwork, silencers, insulation), and position in the Paris region, where demand from commercial buildings is concentrated. It is this sector framework that distinguishes a targeted search from simply collecting opportunities.

II

Target sourcing and assessment

French HVAC distribution is a fragmented market of independent, often family-owned wholesalers that are rarely officially for sale: typical terrain for off-market sourcing, where AI-driven semantic analysis maps distributors beyond published listings, before each opportunity is qualified by a person. The assessment then applies criteria specific to technical distribution: in this business, value lies in relationship goodwill with installers, the technical skills of branch teams and logistics, more than in assets alone. Through this lens, Liftasud stood out: six sites, a loyal customer base and rare expertise in acoustics and silencers — a field that building regulations make more strategic every year.

Off-market channel

Off-market sourcing

Collaboration Capital's technological edge lies in how it identifies targets: semantic clustering and machine-learning algorithms rather than sector and administrative classifications. Official activity codes put companies into boxes that cannot answer an acquirer's overall objective — they ignore actual activity, distribution model, customer profile and business model. Semantic analysis, by contrast, reads what companies actually do and maps those that match the acquisition thesis in all its dimensions, including — above all — those that are not for sale. In a fragmented, family-owned market such as HVAC distribution, this is what reveals targets that no sector database would bring to the surface.

On-market channel

On-market sourcing

The same infrastructure applies to the visible market: the technology extracts the acquisitions and disposals completed in the client's target sector — and, above all, identifies the dealmakers who led them: lawyers, auditors, lending banks and investment funds, assessing each one's degree of specialisation in the sector concerned.

Collaboration Capital thus identifies the dealmakers genuinely active in the sector sought, finds their professional contact details — emails and phone numbers — and approaches them to present the client's acquisition project. This is how the on-market channel is fed: it gives the client access to the businesses for sale circulating in the market, when they circulate, through the people who circulate them.

Together, these two channels change the level of the sourcing game: Collaboration Capital's technology infrastructure becomes a genuine game changer for acquisition projects. It is designed for ambitious companies that want to build their growth by acquisition on this high-end infrastructure.

III

Direct approach and introductions

Approaching the owner-manager of a family distribution business takes method, and the sector adds a particular sensitivity: a multi-specialist distributor thrives on its neutrality towards manufacturers — being approached by a manufacturer can be seen as a risk to that independence and to relationships with installer customers. The pitch therefore had to address this concern precisely: Lindab's model, in which acquired companies keep their brand, their multi-manufacturer range and their management, while gaining access to the purchasing and resources of an international group. It is on this ground — the project before the transaction — that the introduction is won, until both parties choose each other.

IV

Negotiation through to completion

From letter of intent to completion, the process follows the particularities of technical distribution: acquisition due diligence pays specific attention to stock valuation, the commercial leases of the six branches, dependence on listed manufacturers and the strength of the installer portfolio. The negotiation covers the warranties and indemnities (French garantie d'actif et de passif) and, a central point in this deal, the conditions for management continuity — the co-owner managers remaining at the head of the business within the group. Added to this is the discipline required of a listed acquirer: strict confidentiality until the announcement, then coordinated communication to the market. Each stage is secured legally and financially through to the effective transfer.

The deal at a glance
Acquirer
Lindab (Sweden)
Target
Liftasud (France)
Target's business
HVAC & acoustics distribution
Target size
≈ EUR 25 million revenue · 55 employees
Year
2022
Firm's role
Buy-side advisory
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