Accueil
Opérations réalisées
IZIGroup
→
Pollinium

Mergers & Acquisitions · Completed deal · Buy-side advisory

IZIgroup acquires Pollinium: corporate beekeeping becomes the IZIgreen division

How the Lyon-based group specialising in human–wildlife interaction acquired the corporate beekeeping and pollination specialist — the need, the approach, the stakes and the macroeconomic reading of a founding acquisition that creates a fourth division, IZIgreen, dedicated to the ecological transition of companies and local authorities.

350+
hives installed by Pollinium
70
companies hosting its apiaries
4
group divisions, including the new IZIgreen
2025
acquisition announced in March, division launched in May
The acquirer

IZIgroup, the Lyon specialist in human–wildlife interaction

Founded in 2013 and based in Lyon's 6th arrondissement, IZIgroup has built itself around an unusual speciality — the interaction between people and living organisms — serving companies and local authorities, from invasive-species management to biodiversity conservation. Chaired by its founder and scientific director Romain Lasseur, the privately held group employs around forty people in France, with a strong presence in Auvergne-Rhône-Alpes, and passed EUR 3 million in revenue as early as 2022. It is organised into four divisions: IZInovation (supporting industrial projects from idea to regulatory phase), IZIPest (the reference training centre for pest control), IZIDiag (independent continuous-improvement audits) and now IZIgreen. Its strategy is a long-published roadmap — growing through acquisitions to diversify its portfolio of activities — which this deal executes by founding, through the acquisition of Pollinium, the group's ecological-transition division.

HIVES & POLLINATORS ON-SITE INSTALLATION & ANIMATION PARTNER BEEKEEPERS · EDUCATION · ESAT MEASURED BIODIVERSITY CSR · NON-FINANCIAL REPORTING
The target's key know-how: installing and running the apiaries that make biodiversity tangible and measurable
IZI IZIgroup People and the living world — Lyon 6th · 4 divisions izigroup.fr
P Pollinium Corporate beekeeping & pollination — Fareins (Ain), on the outskirts of Lyon izigroup.fr/izigreen
The seller

Pollinium, the corporate beekeeping specialist

Based in Fareins, in the Ain department on the outskirts of Lyon, and active across the Lyon metropolitan area, Pollinium has specialised in corporate beekeeping since 2013: installing and running apiaries in urban settings and on business premises to protect pollinating insects, combining ecology and education. Its distinctive asset is its installed base, as published by the acquirer: more than 350 hives deployed across 70 companies — a key player in protecting bees and biodiversity, recognised in Lyon after more than ten years of work. Continuity is that of the mission, set in stone at the announcement: now operating under the IZIgreen banner, the business will roll out a national network of apiaries and support beekeepers as well as ESATs (sheltered-employment organisations) — environmental conservation combined with social inclusion.

Deal visibility

What the press said

The deal, announced in March 2025 and made official with the launch of the division in May, is documented by the acquirer's press release, the sector's trade press and Lyon's business press:

Official press release · IZIgroupMarch 2025 Launch of the IZIgreen division: the strategic acquisition of Pollinium (in French)

The acquirer's press release describes the deal plainly — a strategic acquisition, the first initiative of the new division — and publishes the target's figures: corporate beekeeping specialist since 2013, more than 350 hives installed in 70 companies, a key player in protecting bees and biodiversity. It outlines the IZIgreen offering: activating tailor-made CSR solutions, measuring and showcasing commitments in non-financial reporting — CSRD, ESG — and anticipating regulatory change.

Hamelin.info · pest-control trade media14 March 2025 IZIgroup steps up its ecological commitment with IZIgreen and Pollinium (in French)

The sector's trade outlet — the very one that has followed the group since its earlier acquisitions — reports the twin announcement: the creation of a division dedicated to eco-responsibility and the integration of the specialist in pollination and support for the beekeeping sector. It sets out the published roadmap: Pollinium, now under the IZIgreen banner, will develop a national network of apiaries and support beekeepers and ESATs — environmental conservation combined with social inclusion.

Lyon Entreprises6 May 2025 In Lyon, IZIgroup structures its environmental arm with the launch of IZIgreen and the integration of Pollinium (in French)

Lyon's business outlet focuses its analysis on how the division is structured: the 6th-arrondissement group — founded in 2013, around forty staff, four divisions — makes official its tie-up with Lyon's recognised specialist in urban apiaries, and positions IZIgreen as a single point of contact for the ecological transition of companies and local authorities, from diagnosis to operational action, in line with public-tender requirements, CSR policy and employer branding.

The deal rationale

Why this acquisition, and why this target

For IZIgroup, the aim was to write the positive side of its scientific territory: after managing invasive species — regulating the wildlife that causes harm — came biodiversity conservation — serving the wildlife that pollinates. The strategy was published at the group's tenth anniversary by its chairman and founder Romain Lasseur: “grow the group through acquisitions that will diversify our portfolio of activities” — and this deal executes it to the letter by founding an entire division on an acquisition. IZIgreen was born from the purchase of Pollinium, with the mission of putting ecological issues at the heart of corporate projects — concrete, measurable solutions rather than cosmetic initiatives, all the way to CSRD and ESG non-financial reporting.

350+ HIVES THE WILDLIFE-SERVICES GROUP IZIGROUP · LYON CORPORATE BEEKEEPING POLLINIUM · IZIGREEN COMPANIES & LOCAL AUTHORITIES CSR · CSRD · EMPLOYER BRAND
The strategic stake: building the ecological-transition division on the specialist's installed base

On the target side, Pollinium brought what no organic launch can offer: established credibility. More than ten years of corporate beekeeping and over 350 hives in 70 companies — a reference base that made IZIgreen an established player from day one rather than a promise — plus complete know-how combining installation, animation and education, and local roots in Lyon that echo the group's own. Its model also carries a published social dimension — support for beekeepers and ESATs — that extends the division's CSR purpose: for management teams looking for concrete, measurable and visible action, an apiary is the most tangible biodiversity commitment there is — and its long-standing operator is the guarantee that makes it credible.

The macroeconomic reading

Biodiversity is becoming a business-services market

This deal illustrates the birth of a market: biodiversity, long a matter of conviction, is becoming a reporting obligation. The EU Corporate Sustainability Reporting Directive (CSRD) and ESG frameworks require companies to measure and publish their non-financial commitments, while public tenders build in sustainability requirements and employer branding rewards visible action. Around this demand, a still largely artisanal supply of services is taking shape — professional beekeepers, associations, micro-businesses in eco-grazing and apiaries — which business-services groups are starting to consolidate: the first to industrialise the offering, adding compliance and measurement, takes the position of single point of contact.

The deal is also a story of local consolidation serving a national ambition: the Lyon group buys the established specialist just outside the metropolis, in the Ain, and immediately publishes its roadmap — a national network of apiaries, backed by partner beekeepers and ESATs, combining social inclusion with conservation. For the regional economy, the acquisition anchors in Lyon a centre of applied ecological transition; for the group, it continues the method documented in this collection — plant health with Cotesia, then biodiversity with Pollinium: the spectrum of human–wildlife interaction is completed one acquisition at a time, in line with the roadmap published in 2023.

LYON · 6TH ARRONDISSEMENT IZIGROUP FAREINS · AIN POLLINIUM ACQUISITION 2025 SAÔNE VALLEY · ON LYON'S DOORSTEP
A local acquisition: the Lyon group buys the Saône Valley specialist
Our advisory role

Collaboration Capital's added value on this buy-side mandate

On this deal, Collaboration Capital acted as buy-side adviser. A founding acquisition — one that creates a division — plays out in four stages, and the emerging market for biodiversity services imposes its own codes on each of them.

I

A clear understanding of the mandate

Scoping a founding acquisition is different from adding to a range: the target does not complete a division, it creates it — its know-how, installed base and credibility become the foundation of an entire offering. The market's referral channel shaped the brief: corporate CSR and HR departments, and public buyers whose tenders include sustainability requirements, buy concrete, measurable and visible action — not intentions. The ideal target therefore had to bring installed references, the ability to run educational activities and impeccable compliance — what makes a biodiversity commitment defensible in a non-financial report.

II

Target sourcing and assessment

The biodiversity-services landscape is artisanal and fragmented — professional beekeepers, associations, micro-businesses running apiaries and eco-grazing — and official classifications make it impossible to find: beekeeping is listed as agriculture, never as a business service, and the same code knows nothing of the B2B model, recurring maintenance contracts or on-site animation. Assessment relies on criteria specific to the trade: the installed base and recurrence of contracts — here more than 350 hives in 70 companies — the network of partner beekeepers that underpins roll-out capacity, the health and regulatory-declaration compliance of the apiaries, the educational dimension that creates CSR value, and the social backing — work with ESATs — that adds an inclusion impact to the environmental one.

Off-market channel

Off-market sourcing

Collaboration Capital's technological edge lies in how it identifies targets: semantic clustering and machine-learning algorithms rather than sector and administrative classifications. Official activity codes put companies into boxes that cannot serve an acquirer's overall objective — they ignore the actual business, the distribution model, the customer base and the business model. Semantic analysis, by contrast, reads what companies really do and maps those that match the acquisition thesis in every dimension, including — above all — those that are not for sale. This deal's market is a textbook example: a B2B biodiversity service administratively filed under agricultural beekeeping, which no search by business-services codes would ever have surfaced.

On-market channel

On-market sourcing

The same infrastructure applies to the visible market: the technology extracts the acquisitions and disposals completed in the client's target sector — and, above all, it identifies the dealmakers who led them: lawyers, auditors, lending banks and investment funds, assessing how specialised each one is in the sector concerned.

Collaboration Capital thus identifies the dealmakers who are genuinely active in the sector sought, finds their professional contact details — emails and phone numbers — and reaches out to present the client's acquisition project. This is how the on-market channel is fed: it gives the client access to the business sales circulating on the market, at the moment they circulate, through the people who circulate them.

Taken together, these two channels raise the level of the sourcing game: Collaboration Capital's technology infrastructure becomes a genuine game changer for acquisition projects. It is designed for ambitious companies that want to base their external growth on this high-end infrastructure.

III

Direct approach and introductions

Approaching the long-standing specialist in a conviction-driven trade means first answering the question of the mission: what happens to conservation, education and support for beekeepers? The group's project was the most credible answer: not absorbing a business, but founding an entire division on it — the IZIgreen banner — giving it the ambition of a national network, and publicly committing to the continuity of the mission, down to support for ESATs. Culture mattered too: between a group led by a doctor in life sciences and a pollinator specialist, the conversation took root on common ground — knowledge of living organisms — an argument no financial promise can replace.

IV

Negotiation through to closing

The structure chosen was a founding one: the acquisition carried by a dedicated vehicle — IZIgreen, set up to take over the business and chaired by the group — with the brand and the mission moving under the new division's banner. Due diligence focused on the assets specific to the trade: the installed base and recurrence of the 70 corporate contracts, the health and regulatory-declaration compliance of the apiaries, the partner-beekeeper network and the educational materials. Continuity was published at the announcement — the national network, the beekeepers, the ESATs — and the acquirer's discipline did the rest: the group's second acquisition documented in this collection, on an external-growth roadmap set out at its tenth anniversary.

The deal at a glance
Acquirer
IZIgroup — Lyon 6th · founded 2013 · c. 40 staff · 4 divisions
Target
Pollinium — Fareins (Ain), on the outskirts of Lyon · corporate beekeeping since 2013
Target's business
Corporate apiaries, pollination, ecology & education
Target size
350+ hives installed · 70 companies equipped
Structure
Founding acquisition of the IZIgreen division — mission continued under the banner
Year
2025 (announced in March, division launched in May)
Our role
Buy-side advisory
Prendre rendez-vous
Un échange confidentiel de 30 minutes avec un associé — sans engagement.
Merci ! Votre demande a bien été reçue.
Une erreur est survenue lors de l'envoi. Merci de réessayer ou de nous écrire à assistance@collaborationcapital.org.
Lancez une recherche de cibles

Un premier échange de 30 minutes avec un associé pour cadrer votre thèse d'acquisition et définir le périmètre de recherche — sans engagement.

  • Reply within 24 business hours

  • Confidentiality guaranteed — NDA on request

  • IOBSP broker registered with ORIAS under no. 25000696

The information collected is used solely to process your meeting request. You have the right to access, correct and delete it — see our legal notice.

Thank you! Your request has been received.
Something went wrong while sending. Please try again or email us at assistance@collaborationcapital.org.